With a cutting-edge camera, a
super-slim design and the ability to withstand life's knocks and bumps (and
Android Jelly Bean to boot) the Xperia Z is a phone that's got us fired up
about Sony Mobile again.
Earlier handsets such as the Sony Xperia S and Sony Xperia T were extremely promising from a
brand striking out on its own - but it's with the Xperia Z that Sony is really
banking on making a cataclysmic dent in the makeup of the smartphone market.
If you don't believe us, just look
at its marketing hype - Valentine's Day saw ads on several, consecutive pages
of major newspapers in the UK and you can't pass a billboard without seeing it
in glorious Technicolor, accompanied by a strong statement that Sony has
"reinvented the phone."