With a cutting-edge camera, a
super-slim design and the ability to withstand life's knocks and bumps (and
Android Jelly Bean to boot) the Xperia Z is a phone that's got us fired up
about Sony Mobile again.
Earlier handsets such as the Sony Xperia S and Sony Xperia T were extremely promising from a
brand striking out on its own - but it's with the Xperia Z that Sony is really
banking on making a cataclysmic dent in the makeup of the smartphone market.
If you don't believe us, just look
at its marketing hype - Valentine's Day saw ads on several, consecutive pages
of major newspapers in the UK and you can't pass a billboard without seeing it
in glorious Technicolor, accompanied by a strong statement that Sony has
"reinvented the phone."
Buying GuideBest Android phone
The Android Jelly Bean-toting (albeit only 4.1) Sony
Xperia Z comes with some of the best specs on the market - and it's one of the
most eagerly awaited handsets of recent months. Launching before the HTC One orSamsung Galaxy S4, Sony is clearly hoping to
steal an early march on its competitors.
And the early signs it will do so
are promising: a quad-core 1.5GHz Snaprdragon Krait processor, 13MP camera,
16GB storage (expandable, woohoo!), 2GB RAM, water and dust-resistant, 1080p HD
screen with Bravia Engine, LTE, to name a few. You couldn't make this stuff up
- this is the company that had a part in the Satio, after all.
As soon as we took our review unit
out of the box, we were mesmerised. This feels and looks like a premium, high
quality product. Sony is one of the few manufacturers that can take what is,
effectively, a plain black square and make it into something beautiful.
Manufactured from piano black, high gloss glass both front and black, it could
have come from the same stable as the Google Nexus 4.
Though maybe we are overestimating
it, viewing the Sony Xperia Z through geek-tinted goggles - because while we
were blown away, others came out with the line that Sony will be hoping doesn't
cross too many punters' lips: "looks like every other smartphone out there
though, doesn't it?"
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